1/24/18

Brand Creation Proposal for City of Solana Beach CCE Formation
Presented to Danny King and Kayla Moshki

1. Create name for Solana Beach Community Choice Energy Company
Noodle Shop Design will present a list of name candidates that are available as dot com domains. Desired name qualities to explore:

• Energy
• Power
• Clean Energy
• Community
• Wider Region
• Local Region
• Local ( Solana Beach)

We will review list of name candidates with COSB to determine which best describes the offering and will be a strong brand component. In the case no candidate is selected NSD will present another round of candidates before moving forward with selection of name final.

2. Logo
Once a name candidate is selected, Noodle Shop Design will present  a series of rough concept designs ranging in number from 5 to 7+ concepts for presentation and review. From that presentation, COSB will select 1 or 2 concepts for refinement, presentation and review by team. If there are no selected candidates NSD will present another round of concepts. From that the selection of the final logo design will be made. NSD will then create final master logo art and deliver to COSB in various file formats for their use. 

Timeline

Name Candidate Presentation: 1 week from approval of proposal.
1st Round Logo concepts: 2 weeks from final name selection

Fees

Name Creation: $1500
Logo Design: $1500