10.26.16
Proposal for Creative Services: Brand, Design, Art Production and Messaging
To: Alan Ridley
This proposal is for brand consultation, design, art production, copywriting, and web development services for the Moringa/Chocolate Bar.
Proposed Project Deliverables:
Brand/Product Consultation & Research
Brand Promise: A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo.
Brand Story: A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.
Brand Personality: Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits. There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication.
Messaging/Positioning Statements/Slogan
Research: as required for competitive analysis, marketing int
Individual Fees*:
Bundled Fee - $9750
*Fees do not include image creation or purchase, or video production/editing. These buyouts will be priced as needed and require client approval before execution.
Proposal for Creative Services: Brand, Design, Art Production and Messaging
To: Alan Ridley
This proposal is for brand consultation, design, art production, copywriting, and web development services for the Moringa/Chocolate Bar.
Proposed Project Deliverables:
- Research/Consultation / Competitive Evaluation
- Brand Creation / Consultation (Outlined below)
- Create Company / Product Name ( Don't know if they're the same)
- Logo / Email Signature
- Package Design / Copywriting / Production / Vendor Coordination
- Website: Content Creation / Design / Image Creation, Sourcing / Art and Web Production
- Business Cards, Letterhead, Envelopes
- Presentation Folder
Brand/Product Consultation & Research
Brand Promise: A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo.
Brand Story: A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.
Brand Personality: Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits. There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication.
Messaging/Positioning Statements/Slogan
Research: as required for competitive analysis, marketing int
Individual Fees*:
- Research/Consultation / Competitive Evaluation: $1250
- Brand Creation / Consultation (Outlined below): $2250
- Create Company / Product Name: $1500
- Logo / Email Signature: $1500
- Package Design / Copywriting / Production / Vendor Coordination: $2250
- Website: Content Creation / Design / Image Creation, Sourcing / Art and Web Production: $5000
- Business Cards, Letterhead, Envelopes: $750
- Presentation Folder: $750
Bundled Fee - $9750
*Fees do not include image creation or purchase, or video production/editing. These buyouts will be priced as needed and require client approval before execution.
