Brand Identity Design and Strategy Services Company - The Noodle Shop

Brand Services

Brand Audit - an audit of brands within the company portfolio, or competitive set.

Brand Creation - naming, logo design, positioning, messaging, brand image creation, brand colors, brand promise and story creation

Brand Architecture - how an organization structures various products, services or other entities within its portfolio and how they relate to one another.

Brand Positioning - the "mental space" a brand should occupy in the minds of the target audience.

Brand Story - Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends.

We offer a suite of brand strategy services to complement our naming, design and research capabilities.

These services help our clients:

better position their brands in a competitive marketplace
understand the key drivers that will lead to brand adoption & brand loyalty
communicate product attributes and benefits in a targeted manner
carve out a messaging niche that will resonate with the target audience

The Noodle Shop provides these services in the form of:

strategic consultations
positioning and messaging statement development
brand audits and brand architecture creation and design

Brand Analysis Questionnaire

* Indicates required field

Name *

First

Last

1. What was the reason you started your business? *

2. What is your mission? *

3. Why do you think you can achieve your goal? *

4. What parts of your brand story that are most exciting to your audience? *

5. What would be the best outcome of this brand creation/positioning/messaging effort? *

6. What are the barriers to achieving your goals? *

7. Brand essence is the heart of the brand and is often expressed in a slogan or tag line. Do you have a slogan? *

8. Brand Promise declares the relevant differentiating benefits the brand promises to deliver to its target audience. Do you have any ideas for articulating this? *

9. Brand Personality is the description of your brand as if it were a person. How would you describe your brand using keyword descriptors (8 to10), as if it were a human personality? *

10. Define your audience. *

11. What drives their participation in your brand? What emotions move them? *

12. What negatives to you see as barriers to your brand? *

13. Who are your competitors? *

14. What are the three top things you’d like your audience to feel about your company? *

15. Who or what are your brands enemy? *

16. What other companies inspire you inside or outside of your category? Any car company? Clothing? Tech? Non-profit? Please list the company you admire (it can be anything — from their business philosophy to color of logo). *

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