1/22/18
Revised Proposal for Creative Services: Brand, Design, Art Production and Messaging
To: Alan Ridley, Foundation For Economic Justice
This proposal is for brand consultation, design, art production, naming, copywriting, and web development services for rebranding of the Foundation For Economic Justice.
Proposed Project Deliverables:
Brand/Product Consultation & Research Deliverable: One page summary of Brand Components
Brand Promise: A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo.
Brand Story: A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.
Brand Personality: Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits. There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication.
Messaging/Positioning Statements/Slogan
Develop messages and statements based on brand study and objectives of foundation outreach efforts. Create a slogan that best sums up brand in a memorable simple way.
Bundled Fee* - $5,000
The bundled fee recognizes your size and state of development as well as your mission which is reflected in the discount. Given the list of deliverables there would be many, many hours of time devoted to these projects. The entire list may take six months (+) to complete so payments would be spread out over time. Time already spent on brand consultation and questionnaire is included. Work on deliverables will begin with a payment of $2500, we will work with FEJ on a payment schedule that reflects the realities of FEJ's budget. This wish list of deliverables can also be pared down into different phases so that you can spread out the costs.
*Fees do not include image creation or purchase, or video production/editing. These buyouts will be priced as needed and require client approval before execution.
Timelines:
7/24/17
Proposal for Creative Services: Brand, Design, Art Production and Messaging
To: Alan Ridley, Foundation For Economic Justice
This proposal is for brand consultation, design, art production, naming, copywriting, and web development services for rebranding of the Foundation For Economic Justice.
Proposed Project Deliverables:
Brand/Product Consultation & Research
Brand Promise: A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo.
Brand Story: A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.
Brand Personality: Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits. There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication.
Messaging/Positioning Statements/Slogan
Develop messages and statements based on brand study and objectives of foundation outreach efforts. Create a slogan that best sums up brand in a memorable simple way.
Individual Deliverable Fees*:
Bundled Fee* - $10, 875
The bundled fee recognizes your size and state of development as well as your mission which is reflected in the discount. Given the list of deliverables there would be many, many hours of time devoted to these projects. The entire list may take six months (+) to complete so payments would be spread out over time. Time already spent on brand consultation and questionnaire is included. Work on deliverables will begin with a payment of $2500, we will work with FEJ on a payment schedule that reflects the realities of FEJ's budget. This wish list of deliverables can also be pared down into different phases so that you can spread out the costs.
*Fees do not include image creation or purchase, or video production/editing. These buyouts will be priced as needed and require client approval before execution.
Revised Proposal for Creative Services: Brand, Design, Art Production and Messaging
To: Alan Ridley, Foundation For Economic Justice
This proposal is for brand consultation, design, art production, naming, copywriting, and web development services for rebranding of the Foundation For Economic Justice.
Proposed Project Deliverables:
- Brand Creation / Consultation/ Logo Design (Outlined below) $1500
- Develop Slogan $250
- Business Cards / Letterhead / Email Signatures (Printing not included.) $250
- Design and Copywriting for Emailer Branded Template $250
- Design, Copywriting for Event Invitation Emailer / Event Graphics $250
- Website: Content Creation / Design / Copywriting / Art and Web Production $1500
- Write Design, Direct Web Video $250
- Create Brochure (Printing not included.) $250
- Create Presentation Folder (Printing not included.) $250
- All Working Meetings, Reports and Consultations Regarding Brand Formation and Creative Projects $250
Brand/Product Consultation & Research Deliverable: One page summary of Brand Components
Brand Promise: A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo.
Brand Story: A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.
Brand Personality: Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits. There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication.
Messaging/Positioning Statements/Slogan
Develop messages and statements based on brand study and objectives of foundation outreach efforts. Create a slogan that best sums up brand in a memorable simple way.
Bundled Fee* - $5,000
The bundled fee recognizes your size and state of development as well as your mission which is reflected in the discount. Given the list of deliverables there would be many, many hours of time devoted to these projects. The entire list may take six months (+) to complete so payments would be spread out over time. Time already spent on brand consultation and questionnaire is included. Work on deliverables will begin with a payment of $2500, we will work with FEJ on a payment schedule that reflects the realities of FEJ's budget. This wish list of deliverables can also be pared down into different phases so that you can spread out the costs.
*Fees do not include image creation or purchase, or video production/editing. These buyouts will be priced as needed and require client approval before execution.
Timelines:
- Brand development, logo design: Ongoing ( 30 days to complete), logo design 10 days
- Website: 30 to 45 days
- Business cards, slogan, template, emailer, brochure, folder: 7 to 10 days each ( some can be done simultaneously)
7/24/17
Proposal for Creative Services: Brand, Design, Art Production and Messaging
To: Alan Ridley, Foundation For Economic Justice
This proposal is for brand consultation, design, art production, naming, copywriting, and web development services for rebranding of the Foundation For Economic Justice.
Proposed Project Deliverables:
- Brand Creation / Consultation (Outlined below)
- Create Logo
- Create Name
- Develop Slogan
- Business Cards / Letterhead / Email Signatures (Printing not included.)
- Design and Copywriting for Emailer Branded Template
- Design, Copywriting for Event Invitation Emailer / Event Graphics / Event Slideshow
- Website: Content Creation / Design / Copywriting / Art and Web Production
- Write Design, Direct Web Video
- Create Brochure (Printing not included.)
- Create Presentation Folder (Printing not included.)
- All Working Meetings, Reports and Consultations Regarding Brand Formation and Creative Projects
Brand/Product Consultation & Research
Brand Promise: A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo.
Brand Story: A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.
Brand Personality: Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits. There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication.
Messaging/Positioning Statements/Slogan
Develop messages and statements based on brand study and objectives of foundation outreach efforts. Create a slogan that best sums up brand in a memorable simple way.
Individual Deliverable Fees*:
- Brand Creation / Consultation (Outlined below) $2500
- Create New Name $1250
- Create Logo $1500
- Develop Slogan $750
- Business Cards / Letterhead / Email Signatures (Printing not included.) $1250
- Design and Copywriting for Emailer Branded Template $1500
- Design, Copywriting for Event Invitation Emailer / Event Graphics / Event Slideshow $1750
- Website: Content Creation / Design / Copywriting / Art and Web Production $4000
- Write Design Direct Web Video $1750
- Create Brochure (Printing not included.) $2250
- Create Presentation Folder (Printing not included.) $750
- All Working Meetings, Reports and Consultations Regarding Brand Formation and Creative Projects ( Estimated $2500)
Bundled Fee* - $10, 875
The bundled fee recognizes your size and state of development as well as your mission which is reflected in the discount. Given the list of deliverables there would be many, many hours of time devoted to these projects. The entire list may take six months (+) to complete so payments would be spread out over time. Time already spent on brand consultation and questionnaire is included. Work on deliverables will begin with a payment of $2500, we will work with FEJ on a payment schedule that reflects the realities of FEJ's budget. This wish list of deliverables can also be pared down into different phases so that you can spread out the costs.
*Fees do not include image creation or purchase, or video production/editing. These buyouts will be priced as needed and require client approval before execution.
