11.18.16
Revised Proposal to Healthy Creations
After discussion with HC, we have amended our proposal and reduced the first round scope of work for logo design and production.
Fee $1500
Fee includes:
Revised Proposal to Healthy Creations
After discussion with HC, we have amended our proposal and reduced the first round scope of work for logo design and production.
Fee $1500
Fee includes:
- Logo design
- email signature design and production
- Logo Maser art in various file formats (eps, jpg, png)
8.30.16
Proposal to Healthy Creations
This proposal is based on consulting, design, art production, copywriting, and web development services for Healthy Creations to produce:
- logo
- slogan
- website ( The website will be built on the Squarespace platform, using one of their themes.)
- packaging (TBD)
- related items like menus, cards, signage, interior design and graphics
- The website will be built on the Squarespace platform, using one of their themes.
Brand/Product Consultation & Research
- Brand Promise: A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo.
- Brand Story: A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.
- Brand Personality: Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits. There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication.
- Messaging/Positioning Statements
- Research: as required for competitive analysis, marketing intel
Logo Design Process/Timeline
- Initial rough design presentation of various graphic options: 2 weeks
- Presentation of Round 2 of design if no candidate(s) are selected for refinement from Round 1: 1week
- Selection of finalist(s) for refinement, font selection, colors: 1 week
- Creation of logo master art saved in various file formats: 1 week
- Fee includes email signature creation/business card design and production
Slogan: A simple and catchy phrase used with the logo that encapsulates or mission making it more memorable. And which (when used consistently) becomes and important component of its identification and image.
Proposed site architecture
Main Navigation: HOME ( Dual Site Entries: Healthy Creations Meals & Healthy Creations Meals)
Meals
- About
- How it Works / Pricing
- Menu
- Calendar / Sign Up
- FAQs
- Contact / Location
- Cafe / Bakery
- Delivery Services
- Menu
- Shop
- Grab & Go
- Special Order Treats
- Catering
- Order Online
- Who We Are
This website project consists of two distinct components; graphic design/content development (copywriting assist) and production as well as web design and production
Design /Content Creation:
- Overall look of images and text, image creation and sourcing
- Content messaging and positioning
- Copywriting
- Graphic Design
- Art Production
Website
- Template selection: will present three template options to choose from
- Home page: will present home page mockups based on selection of template with logo, copy and images in place
- Content pages: will present design with images in place based on Home page selection in the dev site
- Production will begin based on approvals of above.
- Project will be frequently reviewed by client for refinements, changes, additions
- One round of revisions included
Timeline
Template selection, Home page design: Seven to ten days from approval of proposal and receipt of half payment ( Graphic Design and Web Design will be billed as first half and second half payments individually, so a total of four invoices at beginning and end stages.)
Content pages design: Ten to twelve days from approval of proposal
Production through launch: Two to three weeks
Fee Range
The Fee Range is presented as a possibility of activity required by client input and changes, which is unknowable until the project actually proceeds. Usually the actual price ends up pretty much in the middle, very rarely client needs exceed the proposed budget, if this happens new estimates will be provided to finish the project. The cost of images, like stock or custom photography are not included.
Packaging ( TBD)
