4/30/15
Social Media:
- post frequently to FW, Twitter, Yelp
- starting with Salad Nicoise image
- use for Free Fries Campaign ( could add a coupon to the website)
- Monthly fee: $500 ( one post per week FB, Twitter, Yelp)
Loyalty Program
- model after Native Foods electronic program ( maybe later)
- NYOR to research and purchase
- possibly use a printed card as well or as option
- Program costs: Design, art, printing
Ads
- Jewish Journal Rates: http://sdjewishjournal.com/site/advertise-sizes-and-rates/ (might want to start with a 1/2 page and then sustain with 1/6 page)
- La Jolla Light:http://www.lajollalight.com/documents/2014/sep/19/coastal-retail-rates/
- SD Jewish World ( get article published) http://www.sdjewishworld.com/category/features/cuisine/
- Temples ( kosher problem seems like a minority)
- Program costs: media plan, media placement, ad creation, media cost
Printed Materials
- breakfast menu insert to fit into menu ( print more menus)
- Free Fries Offer card insert
- Program costs: Design, copy, art production / printing
Email adresses
- bowl on counter
- collect from 1000+ likes on FB
Delivery car
- Magnetic signs for door
- vs roof sign
New York on Rye Media/Social Media/Promotions Plan 2015
Projected Cost Proposal
Media Planning: $750
Media Placement: $175
Ad Campaign Creation
Design, copy, art production for campaign: $1250
Resizing ads for various pubs: $500
Breakfast Menu Insert/Free Fries/Loyalty Program
Design, copy, art production Breakfast Menu insert: $250
Design, copy, art production Loyalty Program punch card: $175
Design, copy, art production Free Fries Coupon Card: $175
Printing
1000 4x9 4 color, 2 sides Breakfast Menu Inserts: $115
1000 3.5x2 4-color 2-sides Loyalty Program Punch Cards: $37.50
1000 4x6 4-color, 2-sides Free Fries Cards: $57.50
Delivery Car Magnetic Signs
Design Art Production: $125
Sign Printing: $25 ea
Social Media
One Post each Facebook, Twitter, Yelp per week: $500 per month
includes website maintenance, updates like new image.
Square Images
Photo session to capture all menu items and post to Square
$750
