12/22/14
Proposal to OwnerGuard for Brand, Design and Creative Services
for the launch of Spectrum Member Protection Plans.
Situation:
OwnerGuard is rolling out a new suite of products under the Spectrum Member Protection Plans brand. The first two products are Consumer Protection and Mechanical Breakdown Insurance which will be marketed through credit unions, financial institutions and General Agents.
Spectrum Member Protection Plans include:
The initial presentation of creative will result in a formal presentation of mockups which will be made to AmTrust Financial Services by OwnerGuard. AmTrust purchased OwnerGuard earlier this year. The Noodle Shop will create presentation materials for this presentation under the direction of OwnerGuard.
Deliverables:
Scope of Services:
Items not included to be invoiced based on estimates to be presented to client prior to purchase:
Fee: $9500
Timeline:
Additional client input, comments, suggestions, changes to be provided as needed during presentation meetings up to 1/13/15.
Proposal to OwnerGuard for Brand, Design and Creative Services
for the launch of Spectrum Member Protection Plans.
Situation:
OwnerGuard is rolling out a new suite of products under the Spectrum Member Protection Plans brand. The first two products are Consumer Protection and Mechanical Breakdown Insurance which will be marketed through credit unions, financial institutions and General Agents.
Spectrum Member Protection Plans include:
- Guaranteed Asset Protection (GAP) and GAP Plus
- Involuntary Unemployment Protection (IUP)
- Accidental Loss of Life Protection
- Automotive Mechanical Breakdown Protection
The initial presentation of creative will result in a formal presentation of mockups which will be made to AmTrust Financial Services by OwnerGuard. AmTrust purchased OwnerGuard earlier this year. The Noodle Shop will create presentation materials for this presentation under the direction of OwnerGuard.
Deliverables:
- Logo Design and Art Production: comprised of an initial presentation of several rough designs, selected concept will be refined and final art produced. Master logo art files will be provided to OwnerGuard
- Messaging, Positioning Statements that will inform creative and Spectrum suite of products branding
- Slogan Writing based on presentation of several options with one round of revisions
- Full Page Trade Ad mockup with copy in place based on presentation of 3 concepts
- Website Home page mockup with copy in place, based on presentation of 3 concepts
- Brochure Cover mockup based on presentation of 3 options
- Folder mockup based on presentation of 3 options
- Create mounted presentation of all completed items for review by AmTrust as well as electronic files
Scope of Services:
- Brand Consultation
- Messaging/Positioning
- Creative Direction
- Design
- Copywriting
- Art Production
- Research, Meetings, Admin
Items not included to be invoiced based on estimates to be presented to client prior to purchase:
- Custom Photography/Illustrations
- Stock Photography/Illustrations
- Presentation Materials
Fee: $9500
Timeline:
- Project initiated with first half payment of $4250
- Logo: initial presentation 1/6/15
- Follow up logo presentation 1/13/15
- Slogan presentation 1/13/15
- Home Page mock up initial presentation 1/20/15
- Brochure/ Folder initial presentation 1/20/15
- Home Page/Brochure/Folder follow up presentation 1/27/15
- Mounted Presentation Materials delivery to OwnerGuard 1/30/15
Additional client input, comments, suggestions, changes to be provided as needed during presentation meetings up to 1/13/15.
