8/17/17
Proposal to Rhombus Energy Solutions for Print Ad Creation
Presented to:
Carolyn Paynton
Director, Strategy & Corporate Development
Project Description:
Create ad campaign comprising 3 print ads. Noodle Shop Design to write, design and produce print art as well as resize each ad for different publications.
Process:
Noodle Shop Design will create an initial presentation of 3 to 6 ads that will explore a variety of creative and design directions as well as concepts. The presentation is designed to explore different images, headlines and "looks" that the client will review with NSD. The result of this presentation will yield a campaign direction that NSD will refine and add proposed copy and more final images for a subsequent presentation and revision. Copy revisions will be made on selected ad concept until satisfaction.
Creative Brief:
The ads will be a platform for the Rhombus "why". Why Rhombus chose to develop products and services for the space they inhabit will be a powerful message about their mission; creating energy solutions to power the sustainable energy systems of tomorrow. This transformation is dictated by the demands and opportunities of climate change. The purpose of the ads is twofold, first attract qualified investors and second attract qualified engineers. These messages will send a strong signal that Rhombus is undergoing rapid and significant expansion so investors should take advantage of the opportunity and engineers should plan their career path with Rhombus.
Timeline:
Fees:
Proposal to Rhombus Energy Solutions for Print Ad Creation
Presented to:
Carolyn Paynton
Director, Strategy & Corporate Development
Project Description:
Create ad campaign comprising 3 print ads. Noodle Shop Design to write, design and produce print art as well as resize each ad for different publications.
Process:
Noodle Shop Design will create an initial presentation of 3 to 6 ads that will explore a variety of creative and design directions as well as concepts. The presentation is designed to explore different images, headlines and "looks" that the client will review with NSD. The result of this presentation will yield a campaign direction that NSD will refine and add proposed copy and more final images for a subsequent presentation and revision. Copy revisions will be made on selected ad concept until satisfaction.
Creative Brief:
The ads will be a platform for the Rhombus "why". Why Rhombus chose to develop products and services for the space they inhabit will be a powerful message about their mission; creating energy solutions to power the sustainable energy systems of tomorrow. This transformation is dictated by the demands and opportunities of climate change. The purpose of the ads is twofold, first attract qualified investors and second attract qualified engineers. These messages will send a strong signal that Rhombus is undergoing rapid and significant expansion so investors should take advantage of the opportunity and engineers should plan their career path with Rhombus.
Timeline:
- First Round Rough Presentation: Two weeks from approval of proposal
- Second Round Presentation: One week from approval of one or two concepts from the First Round to move forward for refinements, copy.
- Third Round Presentation: One week from approval of Round Two, with final copy revisions to be done on an as needed basis
Fees:
- First Ad and Campaign Look/Feel: $4500
- Following Ads in Campaign: $2500 ea